According to Informa, postponing the event was crucial to guarantee that the yacht show meets the high standards expected of the event and to ensure it gains maximum involvement from the yachting industry’s numerous stakeholders.
Previously known as the London On Water Boat Show, the yachting event endured a complete rebrand in December 2018 to focus on the high-end of the marine and luxury goods market.
Andrew Williams, president of Informa’s Maritime Group, commented, “Since an initial burst of interest in the London Yacht Show, take-up has slowed from some segments of the industry and from luxury brands.
And so, with just over a month to go until the planned launch, overall commitment to the event is not at the level required to deliver a show with the profile, scale and market breadth the industry asked for and deserves in London.
Following extensive consultation with key stakeholders, we therefore believe it is in everyone’s interest to postpone the show until next year.”
The event organisers will now be concentrating on delivering London Yacht Show 2020.