The Boating Industry Association (BIA) of Australia has launched its Discover Boating campaign ahead of an expected busy summer season. The three-month, multi-channel advertising campaign is designed to promote participation in boating and the boating lifestyle to millions of people nationwide.
BIA president Darren Vaux says interest in boating and the boating lifestyle in Australia remains strong, and now is the time to build on this interest and keep the momentum going. Continue reading “Australia launches Discover Boating campaign”